Founded in 2020 by Indian-American singer and creative entrepreneur Simantinee Roy, Spotlife Studio is a global creative home for musical artists, storytellers, and brands. With roots in concert and tour marketing since 2014, we’ve served as marketing consultants for national tours featuring some of India’s top performers, including Shreya Ghoshal, Sonu Nigam, Sunidhi Chauhan, Atif Aslam, Neha Kakkar, and many more — including the iconic SLAM Tour
In 2023–2024, Spotlife Studio became the first U.S.-based agency partner to collaborate with India’s legendary label Saregama, launching over 100 South Asian talents from the U.S. and Canada on its OpenStage platform
Today, Spotlife Studio is more than a record label — it is a creative incubator and boutique label for singers, songwriters, producers, and cultural storytellers from the global South Asian diaspora and beyond, dedicated to amplifying cross-cultural music and authentic artistic voices.